New Jersey billboard silliness

Published 2025-06-07

tag(s): #useless-facts

Story 1: Contrasts

Last week, we were waiting at a traffic light and I noticed one of those electronic billboards that rotate between several ads.
A dark background, in somber tones, got my attention. In BIG letters, "To stop drinking is only the first step". As I am about to read the second, smaller, sentence, the billboard switches to the next ad.
Colors! A party! Only two words, right in the middle: "Happy Vodka".[1]

Story 2: I got hurt

There's these billboards all over the place "i got hurt in jersey dot com".
Actually, there are so many of them, that I knew I would very quickly find a picture online.

A billboard, in big letters
(direct link to image)

We assumed (because we have lived in the US for more than five minutes) that these are ads for a law firm.

Once I told Maria, imagine a dude going to their website, sobbing and alone at night, and typing in their contact form: "I thought we were meant for each other, but she left and I am so sad now".

And since the day of the initial joke, I can't help but imagining a poor intern filtering all the incoming messages to remove the ones about heartbreak, or friends drifting apart, etc. as if people were using their website as a confessional of sorts.

If any reader needed something to keep their heads busy when the NJTP traffic is bumper to bumper, you are welcome. =P

Footnotes
  1. I can't quite recall if the brand was "happy vodka" or "funny vodka". Open to corrections.

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